Sugo

Brand Identity, Menu Design, Business Collateral, Signage, Take Away Packaging

Tauranga, Aotearoa
Tauranga, New Zealand

Hospitality Branding 2020

Talented chefs and a team of “Do it yourself” operators, Sugo is the spot to go in Tauranga for delicious Italian inspired food with a relaxed environment where fresh and seasonal produce is the hero.

We created a brand that had a European influence while being dynamic enough to grow organically with the restaurant. A quirky but traditional logo mark paired with relaxed shapes and a vibrant colour palette reflect the skill that has gone into every dish whilst not being held to traditional flavour pairings. Sugo delivers on flavour in an environment where you can let loose and enjoy yourself.