Asha Zora
Brand Strategy, Brand Identity, Signage, Business Collateral, Art Direction
Chalong, Phuket
Thailand
Luxury Villas
Completing October 2025
Asha Zora is a collection of 12 luxury villas in Phuket, Thailand. It is the vision of Fisherman Way, a family lead company that has shaped Phuket’s landscape of 35 years. From their roots in the island’s fishing communities to their evolution as a builder of places that stand the test of time, their commitment has always been the same: to create space that inspire connection to each other, nature and to the land they call home.
It was important for the brand identity to respect these values that have lead the path for the family while also establishing Asha Zora as the new generation of luxury villas. Deeply committed to connection and wellness, the identity mirrors these values in every touchpoint through symbolism, typography and art direction.
Logo Construction
Phuket has a rich cultural and religious background along with a diverse community. It was important to understand the relationship between traditional and spiritual practices within Bhudism, Islam and Christianity to name a few.
The values that were closely held by the family which they wanted to imbue into the identity can be found within Budhism. We took inspiration from the Dharma Wheel, representing the foundations of building a good life and the Endless Knot to represent interconnectedness.
The logo depicts the 8 pointed Dharmic Wheel and and the interconnectedness of the Endless Knot resulting in an icon that shows connection and balance.
